Content-based marketing agency Contentgine has launched new artificial intelligence and machine learning (ML) capabilities for its Content Indication Platform (CIP) to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform is designed to enable marketing and sales professionals to use 100% first-party content consumption metrics to prioritize and expand target account lists and create more meaningful connections with sales prospects.
These new CIP enhancements are designed to help marketers focus on account activity and buying intent, while capturing data to understand the bigger picture about trending business opportunities. Specifically, the new features include:
- One Signal location map Identify specific account content engagement activities;
- A new user interface, including Filter by industry, company size, revenue, etc.; and
- Ability to extract meaningful words and phrases From B2B library Contentree.
“Customers rely on us for smarter and unique content-based insights that drive better sales performance,” said Tim Ribich, vice president of product management at Contentgine, in a statement. “The next iteration of CIP continues to raise the bar. To a higher bar of purchase intent, helping organizations achieve greater ROI for their demand generation and account-based marketing strategies to win meetings and close new business.”