The chain announced the meal is permanently returning on September 15, which is earlier-than-expected because Taco Bell said it “worked quickly to restock the beloved menu item.”
“Taco Bell worked diligently to resolve depleted ingredients and supply chain challenges that originally caused longer gaps in the product’s availability,” the company said, adding that the menu item will be made with the same ingredients as before.
The chain’s Mexican Pizza consists of a flat, crispy tortilla covered with pizza sauce and either beans or ground beef. It’s topped with another tortilla that’s smothered with more sauce, a blend of cheeses and chopped tomatoes. Taco Bell introduced the item in 1985 and originally called it the “Pizzazz Pizza.”
Fast-food chains must constantly compete for customers’ dollars and attention, and specialty offerings are a way to try to cut through the noise. Taco Bell, in particular, regularly experiments with its menu by adding limited-time offers to stimulate customer interest.
However, Taco Bell clarified that the pizza’s disappearance wasn’t a stunt.
“While [limited time offerings] are core to Taco Bell’s ability to churn out menu innovation, that wasn’t the plan for the Mexican Pizza,” the company said. “Upon its menu return, demand for the Mexican Pizza was seven times higher than when previously available.”