Did you see that shocking People magazine headline that beloved ice cream treat Choco Taco was discontinued because of complaints by a “woke mob?”
Well… even if you did see it, you didn’t. Confused? Welcome to the internet in 2022.
Here’s what actually happened:
CLAIM: A headline on People magazine’s website reports that Klondike’s Choco Tacos were discontinued in response to the “woke mob” and recent claims of “cultural appropriation.”
THE FACTS: A representative for People magazine confirms this headline was fabricated, and Klondike did not cite cultural appropriation as a reason for discontinuing its beloved treat.
Still, a manipulated image designed to look like a People magazine headline circulated as real across social media this week as the public reacted to the news of the Choco Taco’s demise. The fake headline, which amassed thousands of shares on Twitter, read, “Klondike’s Choco Taco Cancelled By Woke Mob After Almost 40 Years.” A fabricated subheading read, “A representative for the brand confirmed to PEOPLE that due to recent claims of ‘cultural appropriation’ the Choco Taco is no more.”
Though some Twitter users shared the image as a joke, others believed it represented a real People magazine story, but the image was fake, confirmed People spokesperson Julie Farin.
People magazine did report on the news, but with a different headline, “Klondike’s Choco Taco Discontinued After Almost 40 Years.”
The Associated Press reported Tuesday that Klondike had cited an “unprecedented spike in demand across our portfolio” over the past two years as its reason for discontinuing the product.
A Klondike representative said the brand “had to make very tough decisions to ensure availability of our full portfolio nationwide” and said “a necessary but unfortunate part of this process is that we sometimes discontinue products.” Klondike also said on social media that it was “working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years.”