Rusk Media Private Limited, a digital entertainment company, has raised $9.5 million in an extended Series A funding round led by DAOL Investment and Audacity Ventures. Other investors such as InfoEdge Ventures, Mistry Ventures, and Survam Partners have also participated in this round.
Rusk Media has raised a total of $12 million in the last three years and counts Nazara Games, and NODWIN gaming as their early investors.
The New Delhi-based company is known through its content and IPs on social channels Alright! and Playground with over 500 monthly views, and their shows on OTT platforms.
Rusk claims to have worked in the past with key brands like Mondelez International, Perfetti Van Melle, and Jubilant FoodWorks among others, for their Alright! brand. Moreover, they have partnered with large brands including KFC and ITC limited for their gaming entertainment IP playground.
Rusk Media with NODWIN gaming recently launched a gaming entertainment IP, Playground, built with gaming entertainers including CarryMinati, Triggered Insaan, ScoutOP and Mortal and claims to have garnered over 200 million views. The IP is slated to go global for the upcoming edition from December 2022 to January 2023.